Craft & Cluster
Welcome to the Craft & Cluster Podcast, hosted by Heather Daenitz, the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!
Podcasting since 2020 • 26 episodes
Craft & Cluster
Latest Episodes
What Social Media Platform Should Your Winery Be On?
By now, you've probably gathered that Instagram is my personal favorite social media platform. It's the place I have the most experience in and it's also the platform I think is best suited to marketing wine. However, there are a number of othe...
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Episode 25
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29:57
This Framework Makes Marketing Your Wine Easy w/ Christy Kern
You've heard me mention often my deep unrestrained love for Building a StoryBrand the marketing framework by Donald Miller, but we've never gone deep into it before, until now, today I've in...
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Episode 24
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42:52
Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha Sommer
Today I had the privilege of talking with Alisha Sommer about incorporating diversity and inclusion messaging into your marketing. Particularly on social media. This topic is something we should be talking about regularly and all the time and r...
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Episode 23
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48:02
How to Identify Your Target Audience
You've heard me say it often enough on this podcast: the first place to start when creating a marketing strategy is to know your audience. But what does that mean? How do you identify your audience? How do you market to them once ...
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Episode 22
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36:58
Marketing Your Wine, Post-Pandemic w/ Chelsea Boss
As restrictions surrounding the pandemic are easing and we are moving towards reopening, I wanted to invite my friend Chelsea Boss of SeaBoss Marketing back on the podcast to talk about how to market your wine brand in a post-pandemic world.
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Episode 21
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1:26:39