Craft & Cluster Podcast Artwork Image

Craft & Cluster

Heather Daenitz

Welcome to the Craft & Cluster Podcast, hosted by Heather Daenitz, the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!
Episodes
What Social Media Platform Should Your Winery Be On?July 05, 2021
Episode artwork
This Framework Makes Marketing Your Wine Easy w/ Christy KernJune 21, 2021
Episode artwork
Incorporating Diversity & Inclusion Messaging into Your Marketing w/ Alisha SommerJune 14, 2021
Episode artwork
How to Identify Your Target AudienceJune 07, 2021
Episode artwork
Marketing Your Wine, Post-Pandemic w/ Chelsea BossMay 31, 2021
Episode artwork
How to Plan A Month of ContentMay 03, 2021
Episode artwork
Why going Viral is NOT a StrategyApril 26, 2021
Episode artwork
Not Your Average Wine Influencers w/ Winery ReflectionsApril 19, 2021
Episode artwork
Everything You Need to Know About Wine Branding w/ Offset PartnersApril 12, 2021
Episode artwork
Measuring Your Success on InstagramApril 05, 2021
Episode artwork
How to Communicate Sustainability w/ Beth Vukmanic Lopez of The Vineyard TeamMarch 29, 2021
Episode artwork
What is Content Photography & Marketing? w/ Nathaniel CrawfordMarch 22, 2021
Episode artwork
Why Company Culture Matters w/ Ian Consoli of Tablas Creek VineyardMarch 15, 2021
Episode artwork
Connecting on Clubhouse w/ Renée SferazzaMarch 08, 2021
Episode artwork
3 Ways to Generate Content IdeasMarch 01, 2021
Episode artwork
Does Your Email Marketing Suck? w/ Chelsea BossFebruary 22, 2021
Episode artwork
Using the Power of Story to Sell Your Wine OnlineFebruary 15, 2021
Episode artwork
How to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian SimasFebruary 08, 2021
Episode artwork
It's my 2 Year Anniversary!February 01, 2021
Episode artwork
Marketing Wine to Millennials & Gen Z w/ Simonne MitchelsonJanuary 25, 2021
Episode artwork
What Wine Brands Should Post on InstagramJanuary 18, 2021
Episode artwork
How to Serve Before You SellJanuary 11, 2021
Episode artwork
5 Things to STOP Doing on InstagramJanuary 04, 2021
Episode artwork
Mapping Out Your Marketing Strategy & Content Calendar for the YearDecember 28, 2020
Episode artwork
How to Get Started on InstagramDecember 21, 2020
Episode artwork