5 Things to STOP Doing on Instagram Artwork

Craft & Cluster

Welcome to the Craft & Cluster Podcast, hosted by Heather Daenitz, the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!

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Craft & Cluster

5 Things to STOP Doing on Instagram

January 04, 2021 • Heather Daenitz • Episode 3

In today’s episode, we are talking about what NOT to do on Instagram and what TO do instead!

As a social media manager, nothing is more frustrating to me than seeing brands I love making easily avoidable mistakes on Instagram.

Back in August 2020, I had finally had enough and decided to go live on Instagram to talk about all of the things I wish brands would stop doing on Instagram and what I suggest they do instead.

It remains one of my most popular Instagram lives to date, so today I wanted to go over those five don’ts and do’s of Instagram once again, so that you can stop wasting your time on b.s. strategies that DON’T WORK.

These 5 DON'TS include

DON’T post to your feed multiple times per day. Instead post 2-3 quality feed posts per week and save your daily posts for your Instagram stories
Don’t split your feed photos into multiple posts that only look good in your grid but instead use a carousel post to give your audience amazing value
DO plan and schedule your posts in advance but don't use the auto-post feature on your planning app, just post them manually.
Don’t post and ghost, instead spend 5 minutes before and five minutes after you post to engage with your audience.
Don’t forget the three E’s of Social Media which are to Entertain, Educate, and Engage your audience

If you think I missed something or you have any questions at all, please connect with me on Instagram @craftandcluster! I love chatting with you in the DMs and would love to hear any hot takes you have. And to make sure you never miss an episode, be sure to subscribe on iTunes, Spotify, or wherever you like to listen!

Resources mentioned in this episode:

My favorite Instagram planning app:

PlannThat

Get on the waitlist for the Instagram Field Guide course by visiting the link below:
https://www.craftandcluster.com/course/

Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.