Marketing Wine to Millennials & Gen Z w/ Simonne Mitchelson Artwork

Craft & Cluster

Welcome to the Craft & Cluster Podcast, hosted by Heather Daenitz, the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!

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Craft & Cluster

Marketing Wine to Millennials & Gen Z w/ Simonne Mitchelson

January 25, 2021 • Heather Daenitz/Simonne Mitchelson • Episode 6

We have a very special guest on today’s episode, my friend Simonne Mitchelson, a fellow millennial woman in the wine industry, who I have had the immense pleasure of getting to know in the last year.

Today we are talking all about how wine brands can successfully market to Millennials and Gen Z, how we can be more inclusive as an industry, and how millennials, wine, and social justice are no longer things that can be separated.

Resources mentioned in this episode:

Wine Enthusiast Article: Millennials and Gen Z Could Save the Wine Industry BY AMBER LUCAS
Annual Women in Wine Conference: Batonnage Forum: Stirring up the Conversation on Women in Wine
All-natural marketplace by all-black artisans: BLK & GRN
Resources for Black Wine Professionals

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Brands Mentioned in this Episode:

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Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.