How to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian Simas Artwork

Craft & Cluster

Welcome to the Craft & Cluster Podcast, hosted by Heather Daenitz, the owner & photographer of Craft & Cluster, a photography and social media consulting company based in Santa Barbara Wine Country. On this podcast, we are going to dive into how to market your wine in the digital age. We’ll talk about easy social media marketing strategies as well as email list building, influencers, and website optimization.Tune in every Monday to learn actionable marketing strategies that will get you results, eliminate your overwhelm, and get you back to doing what you love!

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Craft & Cluster

How to be Legal on Social Media | A Discussion with Alcohol Beverage Attorney Brian Simas

February 08, 2021 • Heather Daenitz | Brian Simas • Episode 8

In today’s episode, we are talking with Brian Simas, an Alcohol Beverage Attorney based in Los Alamos, California. Brian provides experienced counsel to alcohol beverage and agribusiness industry stakeholders, with emphasis on industry commercial and real estate transactions, mergers & acquisitions, and alcohol beverage licensing / trade compliance.

In addition to his practice, Brian is a Professor in the Wine and Viticulture Department at Cal Poly San Luis Obispo where he teaches an upper-division course in wine law and compliance. Brian previously taught wine law and compliance as an Adjunct Professor of Law at Pepperdine University School of Law and regularly speaks at symposiums, universities, and continuing education seminars on alcohol beverage law.

In this episode, Brian and I talk about how wine brands can stay legal while marketing their wine on social media, and give practical tips on some social media best practices.
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References in this Episode to look up:

Labeling & Advertising of Wine: 27 CFR Part 4
Prohibition | Tied House Laws:
- 27 CFR Part 6
  - Notable Exception: 27 CFR 6.98
- California Business & Professions Code 25500
  - Notable Exception: Code 25500.1
- California Business & Professions Code 25502
- California Business & Professions Code 25503.4 & 25503.56

Connect with Brian:
wineattorney@gmail.com
https://www.simaslawfirm.com/

Other Useful Resources:
STAYING LEGAL WITH SOCIAL MEDIA by Tracy Genesen, Vice President and General Counsel, Wine Institute | Direct to Consumer Wine Symposium 2019 | January 24, 2019

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Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download th

Disclaimer: The information contained on this podcast and the resources available for download through the accompanying website are for educational and informational purposes only. The information contained on this podcast and the resources available for download through the accompanying website is not intended as, and shall not be understood or construed as legal, financial, tax, medical, health, or any other professional advice.